NOTO reborn

NOTO reborn

This brand was established with the wish for the recovery and regeneration of Noto and Ishikawa Prefecture, which were affected by earthquakes and floods.
The name "NOTO reborn" combines two ideas: "Reborn" for recovery and regeneration, and "ribbon" for a gift.
We want to give you good ingredients, products, and good things from Noto and Ishikawa.
It is a brand that selects only high-quality products that bring joy when given and contribute to the recovery of Noto.

NOTO reborn Logo Mark

With the concept of "Noto's good things as gifts."
Noto's passionate energy never extinguishes but rises, connecting to Noto's lush green, striving even higher.
The "ribbon" spread like a great wing promotes Noto's regeneration.
With your support, Noto will surely move towards recovery.
"NOTO reborn" is a logo mark imbued with such meaning.

Products Handled

・Noto Caraimo
Sweet potatoes are cut into cubes and carefully coated with caramel infused with Noto salt.
The crispy texture and gentle sweetness, finished with a hint of cinnamon, create an addictive deliciousness.

This product was born from the "NOTO reborn project," and a portion of the sales will be used to support Noto's recovery.