Signature Confectionery

Izumi's Signature Confectionery: "Noto no Imo"

"Noto no Imo" is a signature confectionery of Noto, boasting a history of over 60 years.
Cherishing the ingredients nurtured by Noto's rich natural environment, we don't rest on tradition, but constantly evolve its taste and production methods to meet the needs of the times.

Reasons why it has been loved for 60 years

• Homemade sweet potato paste from Noto-grown sweet potatoes
The key to its flavor is the "sweet potato paste," carefully cooked in-house using sweet potatoes from Noto.
We meticulously seal in the simple, natural sweetness of the ingredients and their moist texture.

• Rich "cinnamon" aroma
The cinnamon sprinkled on the surface adds an accent to the flavor. Baking enhances its fragrance,
evoking a somewhat nostalgic taste.

• Traditional baking technique
For 60 years, each piece has been carefully baked, one by one, without change. Please enjoy the rich flavor,
where the golden-brown crust and the fragrant cinnamon harmonize.

It's perfect not only as a snack with tea but also, as its name suggests, as a confection named after "Noto",
it is greatly appreciated as a souvenir for loved ones or as a gift for people all over the country.
Please savor the deliciousness brimming with the history of Noto.