Signature Confectionery
Notono Imo, Izumi's Signature Confectionery
Notono Imo, a signature confectionery representing Noto, boasts a history of over 60 years.
While cherishing the ingredients nurtured by Noto's rich natural environment, we don't rest on tradition, but continually evolve its taste and production methods to meet the demands of the times.
Reasons why it has been loved for 60 years
• Homemade sweet potato paste from Noto-grown sweet potatoes
The "sweet potato paste," carefully cooked in our own factory using Noto sweet potatoes, is the key to its flavor.
We carefully sealed in the simple sweetness and moist texture inherent in the ingredients.
• Rich cinnamon aroma
The cinnamon sprinkled on the surface adds an accent to the taste. Baking enhances its aroma,
creating a somewhat nostalgic flavor.
• Traditional baking technique
Unchanged for 60 years, each one is carefully baked. Enjoy the deep flavor created by the harmony of a golden-brown finish
and the fragrant cinnamon.
It has long been cherished not only as a souvenir from Noto but also as a gift for loved ones or for delivery across the country.
Please enjoy this delicious treat steeped in Noto's history.
