Noto's Imo: A Beloved Confection for Over 60 Years, a Classic Souvenir from Noto
Noto boasts a rich and diverse food culture, nurtured by its abundant nature and fertile land.
Noto no Imo, the signature confection of Iwaizumi Co., Ltd., is a traditional Japanese sweet born and beloved in Noto.
It is a must-try souvenir from Noto.
Noto no Imo: A Long-Loved Delicacy
With its simple, sweet potato-shaped appearance and nostalgic flavor, it has been passed down through generations.
While gradually improving with the times, we carefully preserve the cherished taste and sentiment, making each one with meticulous care.
Homemade Sweet Potato Paste from Noto-Grown Sweet Potatoes
The heart of Noto no Imo's flavor lies in its homemade sweet potato paste, made from sweet potatoes grown in Noto.
Kombu seaweed is added to the paste to mimic the fibers of a sweet potato. One of the characteristics of Noto no Imo is that it is crafted to resemble a real sweet potato in both appearance and texture.
The carefully prepared paste is wrapped in dough, and the surface is sprinkled with cinnamon.
Enjoy the gentle sweetness of sweet potato with the aroma of cinnamon.
Savor the rustic flavor that brings out the best in its ingredients.
From Personal Enjoyment to Gifting
"Noto no Imo" offers various assortments to suit your needs.
You can choose from options for home tea breaks, souvenirs for family, or gifts for loved ones.
Whether you visit Noto or order online, we can deliver to you anywhere in Japan.
The Taste of Noto, Forever
"What kind of place is Noto?"
"I want to visit Noto someday."
We would be delighted if "Noto no Imo" could spark even a little interest in Noto.
We will continue to create sweets that are beloved by everyone in Noto.
Whether you are looking for a souvenir from Noto or are discovering "Noto no Imo" for the first time, we hope you enjoy the flavors nurtured in Noto.
